Embracing the Natural look of Chemical-free foods

Many customers return products grown without chemicals due to their natural appearance – variations in color, texture, or look. Chilies, naati green gram,Toordal, Bengal gram are examples where natural traits lead to returns despite good quality.

The Issue

- Products often face rejection based on appearance alone.

- Natural variations occur due to farming practices, soil, no chemical usage and weather.

- Perception of 2nd Quality: Customers sometimes perceive these natural products as inferior, leading to rejection of not just the specific item but other products too.

A Request to Customers

- Appreciate Authenticity: These foods reflect their true, chemical-free nature.

- No Returns for Appearance Alone: We request customers not to return based solely on looks if quality is intact.

- Value Purity: Chemical-free doesn’t equate to uniform appearance.

- Look Beyond Appearance: Quality and nutritional value remain unaffected by natural variations

Benefits

- Healthier: Grown without chemicals.

- Authentic Taste: Brings traditional flavours.

- Sustainable: Eco-friendly farming practices.

- True to Tradition: Reflects honest farming methods.

Impact of Perception

- Ripple Effect: Perception of one product’s appearance can impact views on entire range.

- Understanding Naturalness: Awareness can shift perceptions about quality.